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What cut-throat free market?

May 2, 2021 By Nicholas Kerr Leave a Comment

The free market is often characterized by some as a Darwinian or Hunger Games-style survival of the fittest competition. But that’s seldom true. Take the Wall Street Journal headline this week:

Sanofi to Help Make Moderna Covid-19 Vaccine for U.S.

As the story explains, Sanofi has signed up to make as many as 200 million doses of its rival Moderna’s COVID-19 vaccine. The story notes that this news comes on the heels of drug companies Novartis and Merck also agreeing to produce their rivals’ vaccines.

Cooperation with competitors is more common than it is rare. For instance, Excel was first made by Microsoft exclusively for its long-time rival Apple back in 1985. It wasn’t until 1987 that Microsoft made it available on its own operating system, Windows.

Similarly, I wrote in National Review about restaurants cooperating during the COVID-19 pandemic:

Tableau, a Seattle-based software company, organized a virtual holiday party to support both its employees and the area’s struggling restaurant industry. Ethan Stowell, who runs more than a dozen high-end restaurants in the area, was asked to produce the 3,500 meals the occasion called for. He suggested that Tableau split the contract with his competitors and formed a coalition of 40 restaurants to deliver the meals.

Related post

The Private Sector’s COVID-Era Triumph

Filed Under: Random Rants Tagged With: COVID-19, free market

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About the Author

Nicholas Kerr is a Dallas-based marketing and loyalty executive, currently leading loyalty and CRM marketing for Chili's Grill & Bar and Maggiano's Little Italy at Brinker International. Previously, he led Microsoft Rewards and held senior leadership positions in consumer marketing and loyalty.

Raised in New Zealand, Nicholas writes The Kerrant, sharing his perspectives on economics, public policy, business, technology, and life. His commentary has appeared in National Review, The Washington Examiner, The Australian, The Australian Financial Review, and New Zealand newspapers including the Otago Daily Times. He has also addressed Chambers of Commerce, think tanks, and other organizations in Seattle and Dallas.

The views expressed on The Kerrant are entirely his own and do not necessarily reflect those of Brinker International, his employers (past or present), or any other organization with which he is affiliated. Read More…

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© 2026 Nicholas Kerr · The Kerrant
All opinions expressed on this website are my own and should not be attributed to Brinker International, my past or present employers, or any other organization with which I am affiliated.